CLIENT: Designetics AGENCY: Pivot Marketing Inc. ROLE: Art Direction, Illustration. TEAM: Liz Schwartz, Gina Vaca Loyola.
Designetics in a major employer in Northern Ohio, and sought to further its already strong relations with every level of employee. So, it came to us. First, we did a comprehensive assessment of its existing employee benefits and programs. Then, we looked to amping up engagement, developing a multi-tiered communications plan with an engaging, playful tonality to address the needs of both line employees and managers. Covering everything from communicating its mission and quality control and visualizing its role in the community, the program used a variety of tactics to convey the little things that contributed to pride of work, and used the entirety of the company’s headquarters and operating plant as a communications vehicle. The result: a decidedly unique way of connecting with employees. The Pivot way.
